When the e-commerce site and the ERP run separately, stock, price and order data is moved by hand. This wastes time and leads to errors such as selling products that are out of stock.
What gets synchronised?
- Product, category and catalogue information
- Stock levels
- List prices, customer-specific prices and discounts
- Orders and order statuses
- Customer and account records
Benefits
- Less manual data entry and fewer related errors
- Out-of-stock products no longer stay on sale
- B2B customers automatically see the right price
- Orders reach the warehouse and accounting without delay
Before you start
Decide at the outset which system is the master for each piece of data. For example, stock and prices can be managed in the ERP, and product descriptions and images on the e-commerce side.
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